The Single Corporate Website
When listed companies don’t have a significant online presence using their main brand name, they will often do a single corporate website that addresses the needs of all target audiences.
Typically the major target audience is investors. Target audiences that have similar needs to investors are partners or potential partners, major suppliers, regulators and advisers.
The home page of corporate websites needs to attract and inform the wide range of target audiences, and provide navigation to the most likely next piece of information for each.
Examples of Corporate Websites
Browse these examples of IRM corporate websites:
Common Corporate Website Sections
Corporate websites need to give a full description of the company and its products and services, as well as the full set of investor features. Corporate sites will contain a complete About Us section, detailing the features of the company itself, its business model, the markets it operates in, its history, directors and management.
The full description of the products and services is also needed in the corporate website. An overall page, perhaps driven by an interesting infographic or map, will provide an overall context, and a number of subsidiary pages will provide all the details of products and services.
The corporate website will contain one or more sections for the full set of investor needs, including news and reports.
There may be other sections such as industry information to meet an education need, or perhaps careers, community etc to meet the needs of other target audiences.
The site should offer an email alerts facility to keep people informed of changes, contact information forms and social media links to encourage engagement.